Even with all the cold weather lately, Mondays don't have to be a drag. This rang especially true for Yelp Dallas last night at AT&T's Digital Underground Elite Event. On February 10th, the Dallas Elite Squad got a firsthand exclusive peek inside AT&T's interactive new store (scheduled to open later this month). Guests explored several stations and were encouraged to take part in various checkpoints including an 'It Can Wait' texting and driving simulator. Meanwhile light bites and adult beverages courtesy of Mercy Wine Bar were flowing freely, creating the perfect opportunity for new and old Elites to mix and mingle. To top it off, several lucky Elites took away incredible prizes including an autographed Tony Romo Dallas Cowboys ball and helmet, a pair of Beats By Dre headphones, a Pebble Watch, an iPad Air, Dallas Mavericks tickets and more! The reviews are already piling in and the photos are up! Check them out and we'll see you at the next one!