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December 04, 2012

Yelp's Nifty Under $50 Holiday Pop-Up...It Sure Beats Black Friday!

Posted by Nique!

When it comes to shopping local, Yelp doesn't mess around. Every year, Yelpers around the world take the plegde to shop locally for the holidays, keeping their hard-earned dough close to home and supporting the small businesses that color our local landscape.

To help make the Yelp Shops Local pledge even easier for Bay Area shoppers, Yelp East Bay hosted the "Nifty Under $50 Holiday Pop-Up", a one-stop shopping mart for all things local, handmade, and uber-giftable. With nearly 50 top-rated retailers, local designers, indie artists, and purveyors of gourmet giftables to peruse, leaving empty-handed was not an option. Jaydee B shares, "there was something for everyone. Adult/kid, pet/human, drink/food, ladies/gents, creative/practical, alcohol/non-alcohol drinker, soap-user/non-soap-user." Always happy to help with wish list domination! Nifty collage
Acting as an off-line Etsy, Nifty Under $50 filled all corners of the David Brower Center with giftable wares such as swanky fabric slap bracelets, quirky stationery, vintage jewelry, handmade luminaries, locally-grown clothing from Oaklandish, Show + Tell, and ModCloth, along with an entire section dedicated to locally-made gourmet goods like boozy marshmallows, wine-infused truffles, fruit elixirs, homemade salsa and jams, and more. In Ruobin W's shopping bag, "bacon caramel corn from Chunky Pig...probably the best bacon dessert I've ever put in my mouth. Sugar Knife's marshmallows were delicious too, and Tea Here Now had really refreshing and warming tea." Nifty collage2

To reward local shoppers, Yelp offered the Local Love Lounge, complete with cocktails from Crispin Cider, Domaine de Canton ginger liqueur, Art In The Age spirits, Ale Industries beer. Peet's Coffee & Tea provided a cozy warm beverage bar, alongside the Yelp Elite Cookie contest, festive photobooth from Snap Yourself and retro holiday music videos on the big screen. "Shopping, drinking, and cookies?!" Shaunte J squeals, "this may be the perfect trifecta! Of course yelp had their hand in this. This was without a doubt the best shopping event I've ever been to and the perfect jump start to the holiday shopping season." Nifty collage3

When the sun went down, the cookies turned into crumbs, and the Yelp totes were filled will nifty finds, it was time to wrap-up. But not without whispers of next year's pop-up from Daphne B: "I'm so appreciative of the yelp team for having this event, I hope they have it again for many years to come. Everyone in my party went home shop happy."

Check out the full vendor list here, and more event photos on our Flickr page.

Happy gifting, Yelp elves!

Nifty signoff2
Nique F

East Bay Community Manager


niki baker of foreignspell

wow! what a wonderful event. thank you so much to everyone who made it happen - all you hardworking magical yelp people, talented vendors & of course you awesome friendly shoppers!!

aside from the great social aspect I experienced as a vendor, I picked up some really excellent presents for my loved ones (and myself!). also, every sample I tried was freakin' amazing.

very lucky to be part of such a fantastic event! hope to see you all next time!

<3, niki w foreignspell


Still enjoying my goodies from this event.
Just one question: who won the cookie contest?!

--Kelly T

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