The Yelp Shops Local campaign came alive on Sunday, December 16 in the back parking lot of The Establishment thanks to 40 local artisans and food and drink sponsors at Yelp's Holiday Market: Nifty Under $50. The outdoor parking space transformed into a mecca of local purchasing power with edible goods (mostly booze-infused), clothing, accessories, craft-like items, and more!
While holiday cheer filled the air, courtesy of Alize cocktails and sangria, guests made a mad dash for all the edible goodies available like booze-infused ice cream from Drunken Udder, cocktail-y treats from Cake Bar, and alcohol-inspired preserves from Preservation Society. Sweets without the hangover could be found in mini-cheesecake form at the Pacific Cheesecake Company booth, mouth-watering cookies at Action Cookies, macaron assortment packs at Soft Peaks Confections, and custom cookie boxes with DIY (decorate-it-yourself) kits at Baby Bea's Bakeshop. Mini Clif Bars and Luna Bars kept shoppers energized, while Pretzel Crisps samples and fun-sized bottles of Hubert's Lemonade added extra pep in steps. Vagabond Grillyard pumped out plump sliders of pulled pork to warm bodies and intrigue the taste buds!
When not filling Yelp tote bags with deliciously creative "foodie" gifts, yelpers spent their dough on handmade gifts like sequined clutches from I Made It...By Mars, adorable knitted items from Oxford Accessories, fashion must-haves from Bee Free Boutique, Le Fashion Truck, Fleet Collection, Excavation, and Rojas Clothing, and gorgeous jewelry from Rossmore, LOK'D, and Charlie and Marcelle. Hostess gifts and homewares graced the parking lot as well in the form of candles from LA Bumblebee, Mome Rath Garden by Megan Segal and Paper Pastries. There was even stuff for the little ones from Orangeheat and custom-made hula hoops from Devious Hoops.
In the spirit of giving, guests contributed cash donations to Together We Rise, a local non-profit led by young adults helping improve the lives of foster children in America, raising over $1000. They were also treated to on-the-fly makeovers courtesy of the staff at The Establishment, holiday jams from DJ JMotion, complimentary gift wrapping from the Yelp elves, and photo booth fun from Flashy Photobooth (tag yo' self on their FB page). The Yelp App came in handy as well - guests that were quick to show their Check-In to our Cirque du Soleil ambassadors received two complimentary tickets to IRIS.
LA East Community Manager