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September 20, 2012

Yelp Detroit Turns It Up To 11 At The Fillmore!

Posted by Annette

On September 7th over 700 Detroit-area Yelpers us for our biggest bash yet: Yelp Turns It Up To 11! at the legendary Fillmore! The night was filled with amazing eats, delicious drinks, fabulous interactives and sweet tunes from loads of local bands and DJs.Entertain2

Guests raised their goblets of rock and toasted with tastings of: Hard Luck Vodka’s candy flavored libations, High Liquors' slate of premium vodka, rum, tequila and whiskey, Pearl Vodka’s delicious Red Berry and Wedding Cake, L.Mawby’s incredible sparkling Michigan wine, and Ferndale’s B.Nektar Meadery who served up the finest mead in the land. For those wishing for a taste of something non-alcoholic Vitaminwater was on hand to rehydrate while The Coffee Beanery got us going with a jolt of caffeine!

Throughout the night guests sopped up that booze with eats like: Green Dot Stables’ lamb gyro sliders, Cliff Bell's monstrously flavorful mac and cheese, BlackFinn’s bacon wrapped meatloaf, Zoup!’s slate of delicious soups like chicken pot pie and lobster bisque, cookies from Just Baked, creamy tastes of Peteet's Famous Cheesecake, and the "Dirty Lassie" from Treat Dreams, a Bailey’s ice cream with Thin Mint Girl Scout cookies!Food

Of course we couldn't crank this 'ish up to 11 without some stellar local tunes, right? On the main stage Matt Jones & the Reconstruction kicked things off with a Daytrotter approved sound, duo Passalacqua brought fresh beats on bikes (check out their new video here!), and headliners, The Sights, fresh off a US tour supporting a little band you may have heard of called Tenacious D, closed things out by melting our faces off. Plus, DJ Chuck Sipperley threw down between bands while DJ Skeez worked the decks in the lobby all night long.


If that wasn’t enough to keep our guests further entertained there was life sized Connect Four, Robot Fight Club, corn hole, and zippy cars compliments of i3Detroit, the hardcore Detroit Derby Girls rolled around showing off their stuff all night, the know-it-alls of Great Lakes Trivia tested Yelpers’ smarts with some brain bending trivia, Evan Wojtowicz wowed us with live art, Alchemy Henna and Rodan + Fields fancied everyone up while Sweet Bikes and their stationary bike races worked everyone up into a sweat. WHEW! Sounds fun, right? Luckily Doug Coombe Photography, Shutterbooth and Velocity Cow were on hand to document this incredible evening!


But we couldn’t have done it all alone. A world of thanks must be sent out to: Ashleigh, Krysten, Klint, Pat and the rest of the staff at the Fillmore for helping the event run SO smoothly, our food and drink sponsors for introducing everyone to such outstanding treats, all our bands and DJs for keeping our hips swaying and toes tapping all night, our excellent entertainment for testing our smarts, athletic prowess and gaming skills (not to mention keeping us pretty!), all our check-in helpers, Nicole W and Danny W from Yelp Chicago for traveling to town to help, and our photographers and videographers for helping us recap all the awesome!

Want to relive all the fun? Check out the photos from Doug Coombe here. Want to check out all the stellar reviews (or write your own)? Read up here. Not enough? You’re going to want to watch the amazing video from Velocity Cow here:


Thanks to everyone who made it out and enjoyed the festivities. And extra props to those who donated and helped us raise $1000 for our nonprofit beneficiary, Real Life. My Music, an organization dedicated to bringing music and arts education to inner-city kids. WHOO!

Until the next event, SYOY!


Annette J

Community Manager Yelp Detroit


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