A scary good time was had by all at Yelp's Day of the Dead celebration in Sacramento, where 200 painted and costumed Elites gathered to enjoy an undead feast of the senses! Sol Collective, an already cool art gallery and community space, was transformed into a fitting tribute to the popular Mexican holiday celebrated the world over.
Located across from one of Sacramento's oldest graveyards, there was perhaps no better setting to host such a gathering. Unseen Heroes assisted Yelp in assembling a huge list of participating vendors for our yelpy enjoyment. With candles glowing and warm rooms filled with magnificent Day of the Dead alters by local artists, the stage was set for a memorable evening.
Elites and their +1's came dressed in every costume imaginable, from traditional Day of the Dead face paint to Frida Kahlo impersonations to a giant baby. All evening, artistic and creative boundaries were pushed.
Of course, what's a fiesta without treats to celebrate? There was local beer from Ruhstaller 1881, a "Day of the Dead" wine option, tequila mixers from Jose Cuervo, gourmet cupcakes from Vanilla Bean, Mexican pastries from La Mexicana Bakery, and full plates of mouth-watering Mexican food from La Placita.
But the fun didn't stop at our stomachs. DJ El Indio spun the beats, Sutter Street Theatre Company performed a number from Evil Dead 2: The Musical, Rob-O featured his award-winning sugar skulls, Sol Collective printed special t-shirts, a Yelp pinata was hung, Heart Clothing Boutique and Amanda Lopez displayed photos and crafts, Party Booths took some true Kodak moments, T-Mobile schooled attendees on tech updates to their Yelp app and many stuck around for a post party performance by famous reggaeton duo Las Rakas. All of the colorful festivities were captured in vivid photographs from Minh Nguyen of Disco Modjo Photography.
Best of all, donations from yelpers went to benefit Sol Collective's arts, culture and activism programs. In the words of Elite-member Tara H: "It was sensory overload to the max, in the most awesome of ways, and I loved every second. Call me biased, but this event may be the best yet. I'm an art dork, with a major passion for everything Dia de Los Muertos. This event was my adult playground: an incredible collection of local art, Day of the Dead shrines and candied skull art, fresh from the press silk screen shirts, jewelry, musical theater numbers and food. I never wanted the evening to end!"
Yelp Sacramento Community Manager